Exclusive interview with past CEO of Pepsi and Apple, John Sculley. Highly recommended for some great insight on modern computing, contemporary marketing, Apple, and Steve Jobs.
He felt that the computer was going to change the world and it it was going to become what he called “the bicycle for the mind.”
There have been many stories on how and why Steve Jobs left Apple in 1986*, here is the story told from John Sculley’s point of view. This interview with Sculley is a must read. Link here.
*some sources state that Jobs left Apple in 1985
Good interview. Jobs sounds like a very interesting guy.
To me what was most interesting was the rare insider’s perspective on how Apple is run as a brand. Also what Sculley said about Pepsi I found intriguing.
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