Great interview at APhotoEditor with photographer/cinematographer Vincent Laforet on how photography is converging with the moving image:
A still image is still going to be the entry point for everything in the future.
I’m not so sure anymore. YouTube gets more than 2 billion visits a day…
How can you get a message across quickly using video? When we’re talking about information overload and trying to catch someones attention with a piece of advertising video doesn’t have a chance compared to a still image.
Remember “Minority Report”? I don’t remember seeing too many still image billboards when he was walking through the mall, ever.
Right, but that’s a film maker’s idea of the future. It was probably the same in “Blade Runner”, right?
It was. And in “Blade Runner”, they actually hired a futurist who studies these things and helps technology companies design future products. The point is, no one knows the future and to proselytize about it is kind of pointless. I’m fortunate enough to work with a lot of leading companies out there and get a glimpse into, and often a private glimpse, into what they’re working on years ahead of time, as well as introduced to what I would call forward thinking people. Some of them are geniuses who are literally inventing the products of the future.
And when you get to sit down with these people, you’re fortunate enough to get a pretty good glimpse of what the future might bring.
I shoot video with a still camera that I bought from Laforet, and almost every professional video I’ve shot has been with that still camera. And now that I’m working for a magazine as well, we are able to grab stills from it for the magazine if we need to. I’m anticipating even more convergence, and can’t wait for the prices to come down for more powerful convergence cameras like the RED Epic that can shoot large 14mp sized pictures at 96 frames per second in a RAW format. RAW is a file type that you do most of the processing in post on a computer, instead of having the image be compressed in the camera, like a JPEG or H.264, which makes for a smaller file size but with far less information.